@INPROCEEDINGS{britoamcis18,
  author = {Saulo A. de Brito and Ariane L. Baldykowski and Sandro A. Miczevski and Thiago H. Silva},
  title = {Cheers to Untappd! Preferences for Beer Reflect Cultural Differences Around the World},
  booktitle = {Proc.\ of  Americas Conf.\ on Information Systems (AMCIS'18)},
  year = {2018},
  address = {New Orleans, USA}
}